China Building Ceramic Industries Of The Future Path Planning
With China's reform and opening up three decades, building ceramics industry in China has gone from a simple learning to walk every step of the first, and gradually to make the right choice according to the foot of the environment, to think independently and take our own path, and finally issued the map in the world Ceramic own voice. This is one of learning from simple, to have a choice of reference, and then the road of independent innovation of self-worth industry's pride. But we must also be rationally recognize that the present Chinese ceramics is only grown up, and away from the real mature, Ceramic from the real power still have a difficult way to go.
As a building ceramics, we have foot and now, back to yesterday, Looking to tomorrow, building ceramics industry constantly looking for strong path. This paper attempts from the reality, drawing on historical experience and lessons drawn one of science's future development. I must admit that, due to the real environment, political and economic factors, this is a clear with the "idealism" color development of the path.
China Ceramic Industry for 30 years the development of the basic characteristics of
The development of the whole industry is basically from scratch, is typically cross the river by feeling the stones. Its performance simply summarized as follows: low-level replication more serious, business copying business, producing copies of production area, mostly blind obedience, few self; the pursuit of the extensive large-scale operations have long been regarded as a mainstream values, and the production of research and innovation, marketing the stronger the brand long-term marginalization of sophisticated mode of operation, general pursues the principle of making quick money, lack of innovation in the soil, the product more than copying, imitation, the real financial and human resources invested enterprise engaged in R & D less; whether it is from the production aspects (a simple small-scale production line can be), technical aspects (low-tech), marketing (market a huge complex, almost any kind of products can be sold), barriers to entry are very low; has seen a shortage of the supply from the is greater than demand, to the fierce competition, but because of the unique market environment in China and China's manufacturing cost advantage, so that the total stay in business selling products, brand awareness is not strong; the entire enterprise and industry development of the long-term state of disorder , the lack of long-term thinking and scientific planning, the majority of business success and the rapid development of industry is not built on the industry and the enterprise's own concept of scientific development, the more often relies on the external environment, people feel a little bit lucky hit with the taste; enterprise is entirely free access to markets, business and industrial development, government and industry associations have played a role in not too great.
China Ceramic Industry presented the characteristics of this stage
Outlined the characteristics of the current building ceramics industry: energy consumption for the ceramic industry, introduced the rigid target, large Foshan, East China, Shandong and other old pottery-producing areas of local government environmental protection and pollution control heavy blows, the old producing areas are going through the transfer of industries and upgrading of , the Government has strongly promoted product innovation, promotion of energy-saving environment-friendly ceramic R & D and promotion of improvement in the entire industry is passive; in terms of production has clearly increased the barriers to entry, new product lines and new plant construction of the high input costs, in the marketing of the dependent channels have been very strong, but a new marketing channel input is not high, and can be profitable in a short time; local governments by the management functions and geographical restrictions, not round consideration, many local governments wishing to local development and building ceramics industry, there are kinds of "every fire and every household smoking" signs, irrational developments have led to major expansion of production lines are inklings, redundant construction serious, vicious competition will be further staged; industry associations everywhere confused, long association it is difficult to enterprises unified and effective management and services, ultimately leading to the development of the whole industry a lack of authoritative guidance on the development of the whole industry and the consumer market evaluation capacity is weak, can not be effective information communication and data management, the development of the whole industry is still based on the blind and laissez-faire bounds.
Chinese building ceramics industry in the future the ideal path for
The future of the industry most in need of crack problems and basic countermeasures. Question: First, building ceramics industry are relatively small industry, the national macro-development policies for their attention to small business development within the industry so hard to find a guide on the industry's authority documents and data, can be said to march in the absence of the state map Under the combat. Second, is the industry's enterprises due to the lack of effective guidance and supervision and management, inter-firm imitation of a serious, intellectual property rights can not be effectively protected, the positive impact of innovation in the enterprise, combined with one another rock bottom price, low-end price war so that China Ceramic difficult in the international community to establish a good brand image. Third, all producing areas government has always regarded the development of local building ceramics industry, limited regional study, the lack of overall consideration and global awareness, and even some local government leaders, relying on the revitalization of the local economy or the performance of a blood chamber works, knowing that the market has reached saturation point and duplicate construction, severe cases may also order, and use hands to a lot of resources, prompting a local group go all out faster building ceramics enterprises, so that the whole industry, not to extricate itself even more bogged down in the quagmire.
Its the idea of the ideal path: to present a unified industry, integrating all associations to form a national trade association, and then every major producing areas posted by the National Association of offices do not have offices set up with government agencies, such as: Foshan producing The presence can be responsible for the entire Guangdong Province, member companies of the services and management; while building ceramics enterprises can be considered in areas with little number of provinces, cities and districts set up an office. The greatest advantage is that an association to facilitate association of the members of the unified management and services, effective communication with local governments, while addressing the statistical data and information and communication problems, and can provide different circumstances of the various production areas in line with the actual development of various production areas advice and service measures, which are development proposals and service measures are placed against the backdrop of the country, and is not from the industry, the development of micro-macro-execution system. Major producing areas related to government leaders can serve as a special director of the Association, special director also holds regular meetings to enhance communication and listen to reports on the situation, president of the industry in order to let the national building ceramics industry and keep abreast of world developments building ceramics industry to prevent them from making wrong decision. All member businesses as a unified unit of total absorption, member companies according to market impact of enterprises, businesses were absorbed as the director unit of power, governing units, and to assume the relevant responsibility. The director of each unit in the enterprise application and the Association of qualifications assessment Shen publicity after the nomination, and then vote by all members elected. The affairs of the industry according to the size and what the impact on the industry, respectively, chairman of the governing units and units meeting decided that the entire membership on major issues the resolution to reflect the Association's justice and democracy. After consensus was reached on those who lack self-discipline, competition and other malicious acts of damage the interests of business enterprises, especially in exporting low-cost-competitive conduct, we should be punished firmly establish a truly "with teeth" of the trade association .
Feasibility Description: Ceramic industry is a relatively small industry, is also, however Makes Efforts to Improve companies competing in the next few years, there may be left alone to around 300-500 or less. Therefore, an increase of several national associations in the form of presence is entirely possible to solve the management and service issues.
From the development of the industry situation, as these years, building ceramics enterprises grow, the original company completed its most primitive accumulation, corporate economic power also can not compare with the early start, and the development of enterprises grow, its values and certainly want to change corporate behavior can be said that companies already have a sense of innovation and innovation capability, as long as the Association effectively lead, these long-term to be good at learning, good at imitation and copying business, and gradually will become a model of innovation. Therefore, this concept has practical value and significance.
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