15 Strategies of Adobe in the Future by Ellen0729
Adobe announced that it will lay off 750 people in North America and Europe. On November 8, Adobe announced that it will upgrade the fourth quarter of fiscal year 2011 operations, boost digital media and digital marketing.
Adobe said that in the field of digital media, Adobe is the market leader in content creation program, their products can help customers create, publish and sell digital content. In digital marketing, Adobe plans to become the leader of management, implementation and optimization of digital marketing and advertising market.
According to eWEEK, Adobe has promoted the 15 policies in the future.
Policy 1. Narrow the scope of business: Adobe said in order to restructure its business, the company will focus on two markets: digital media and digital marketing.
Policy 2. Remain innovative: Based on Creative Suite component, Adobe will continue to deliver innovative products for the PC platform. At the same time, Adobe will release tablet touch software applications and cloud services.
Policy 3. Subscribe: To attract new customers and increase revenue, Adobe will turn attract more subscribers.
Policy 4. HTML5: Adobe will do its best to invest HTML5 in technology development. Dreamweaver, Edge and PhoneGap and other tools will support HTML5. Recently, Adobe acquired the mobile application framework PhoneGap developer Nitobi.
Policy 5. Mobile Flash: Adobe has ceased development for mobile browser Flash, Flash developers will mainly face to the latest version of the PC Web experience, including games, premium video and mobile applications.
Policy 6. Digital Publishing: Adobe will improve the digital publishing program, publishing content through licensing media companies profit.
Policy 7. Video ads: Adobe will invest media marketing, including the rapid growth of video advertising. Earlier this month, Adobe announced the acquisition of video advertising platform Auditude.
Policy 8. Electronic Signatures: Adobe tried to use products to enhance the documentation Acroba service performance, start-up companies through the acquisition of electronic signature EchoSign, Adobe will enter the fast-growing market of electronic contracts and signatures.
Policy 9. Analysis: Adobe will also expand its analysis of business, to enter the emerging field of mobile and social.
Policy 10. Personalization: Adobe will make the digital domain across all digital experience personalized, real-time to ensure that customers can most relevant, personalized content.
Policy 11. Multi-channel management: Adobe will introduce multi-channel marketing management, to ensure that all aspects of marketing personnel can access to market information, weigh the decision-making.
Policy 12. Income: by customer segments and maximize advertising revenue, Adobe will speed up media content publishers revenue program development. Furthermore, Adobe acquired Demdex and Auditude this year.
Policy 13. Internationalization: Adobe still has huge room for growth of international business.
Policy 14. Cloud: Adobe said, with the Creative Cloud services, the profit grows up to 15%-20%.
Policy 15. Software Service: With the influence of digital marketing, Adobe will receive 10 billion dollars in software as a service business.
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